Master Class #154: How Patrick Lim Successfully Create & Grow an Impactful Brand Culture Around a New & Unknown Brand

Master Trainer : Patrick Lim

Founder of Greenroom136 and ConcreteJungle podcast

Secrets Recipes of Brand Culture Building
How Patrick Lim Successfully Created & Grew an
Impactful & Sustainable Brand Culture
Even When He Started His Home-made Brand
That was Unknown & New to the Market


Tangible branding. The physical and visual element of a brand. Using mascots? Meaning behind the name? How will the brand be represented on different media. Who gets to use the brand?

Intangible branding. The culture and stories revolving around the brand. It's the thing that gives the brand its soul.

Benefits of Using Patrick's Method in Building Brand Culture for Your Brand
- creates resonance and gets people excited;
- creates associations;

Variables to building a sustainable brand culture
- product competitive advantage;
- what are your competition doing;
- what's your vision, mission and guiding principles;
- creating and telling stories;
- broadcasting your brand culture and believes.
- never stop believing

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Master Trainer: Patrick Lim

Patrick Lim is an entrepreneur. He is the founder of GREENROOM136; a Malaysian based urban bag company. And he is the producer/host for a video podcast; ConcreteJungle which chronicles his journey to unearth the essence of Malaysian entrepreneurial spirit.

Since 1996, he served with many companies in the fields of sales and marketing. His last employment was with a leading computer company and an instrumental component to the development of resellers throughout the country and had served with that company for 6 years.

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