Master Class #197: Local Brands Going Global: Intellectual Property Issues That Will Make You or Break You

More and more local businesses are venturing into foreign markets as the world becomes flatter (thanks to cheap air travel, internet access, increased global awareness among businessmen, and so on). As various issues crop up in terms of the use, protection and translations of local brands in the midst of such expansion, we’ll take a look at the problems and hiccups a local brand will face abroad and strategies to pre-empt and avoid the problems, together with tips to overcome the challenges of going global.

What You Will Learn From This Online Master Class
1. Learn about the problems and hiccups local brands face when venturing into foreign markets
2. Discover strategies to pre-empt and avoid these problems
3. Obtain valuable tips on how to overcome the challenges of going global

Master Class #197: Local Brands Going Global: Intellectual Property Issues That Will Make You or Break You

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Speaker Profile: Ms Geetha K.
Geetha K. is the Director of Trademarks and Designs Division at KASS International. She has extensive experience in handling all aspects of trademarks and designs in various industries, including the pharmaceutical, food and beverage, property development, automotive, and apparel industries. On top of managing local and international portfolios, she handles domain name disputes and provides assistance to franchisors and franchisees (in the form of franchise agreement drafting, franchise registration support and professional advice). She has written articles for various local and international publications and her comments on case law in Malaysia and Singapore have also been quoted in publications such as Asia IP magazine and Managing Intellectual Property magazine, a Euromoney Publication (UK). She was recognized for her exceptional work in the IP field by Prestige Magazine (2010), where she made it into the Top 10 of “Malaysia’s Top 40 under 40”. She has been a member of the International Trademark Association (INTA) Asia Roundtables Project Team since 2012 and recently had the privilege of being selected as a member of INTA’s Brands and Innovation Committee.

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