SMECorp-RISE & FounderMethod Physical Workshop #4

Workshop Title: Redefining your brand. Making a mark your business has been longing for.

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Nike’s swoosh logo with the catchphrase “Just Do It”, twitter with its bluebird, Batman’s bat symbol on his costume and even Taylor Swift's "This Sick Beat". These trademarks make a certain entity unique. It’s what makes you, you. It’s your company’s significant asset.
As you know, your trademark is the face of your brand. Naturally, something so prominent needs to be chosen carefully, lest your brand or business be stuck with an unfortunate trademark. Don’t want that to happen? Well neither do we. That’s why we’ll show you how to choose a trademark that is smart, catchy and strong!

Course description:
Expect an evening of experiential activities, lectures and participative discussions and exercises, designed to help you understand how your choice of a trademark can dictate the life of your business and discover the best types of trademarks from both a legal and marketing perspective.

Who should attend:

Entrepreneurs & business owners
Newbies (In business)
Interested Parties

Trainer profile:
Vincent Teh
(Assistant Manager of Trademarks & Designs Division, KASS International.)
Upon graduating with an LL.B (Hons) from the University of Nottingham, Vincent immersed himself in the world of IP and managed the overseas trademark department at an IP firm prior to joining KASS, giving him a wealth of experience in dealing with a global portfolio of clients within various industries.

When and where?

Date: 8th April 2015 (Wednesday)
Time: 7.30PM - 10.00PM
Venue: Dewan Mahkota, Level 5, Block B, Platinum Sentral, SME Corp Malaysia
[Google Map link: bit.ly/googlemapit]

Event Agenda

Time

Tentative

7.30 pm

Registration & Mingle

8.00 pm

Opening

8.15 pm

Workshop commences

10.00 pm

Event concludes

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